Hi👋 We are Joule

Joule is a Norwegian company owned by Sporveien AS. Since established in 2022, Joule is now a solid player in the e-bike industry, as a Giant-certified e-bike dealer with our own workshop. 

Have you ever wanted to make the world a little better? That's why we started Joule! 

The world needs new mobility solutions to reach the ambitious sustainability goals. We know that 6 out of 10 e-bike rides replace a car ride – so, the more people are using e-bikes, the greener our city gets!🚲🌳

In our opinion, e-bikes are an amazing invention. To get more people e-biking, we try to lower the barrier by offering an alternative to pricy ownership. 

Our goal is to create the best e-bike experience for our subscribers, by delivering products and services with great quality. With an e-bike subscription from Joule, you'll get theft insurance, a safe lock, seasonal service and winter tires included. In addition, we will always offer personal guidance so never stand alone in caring for your e-bike. 

Joule is pronounced "hjul" which is the Norwegian word for wheel and it is also a measuring unit for energy
We feel energised  by the possibility to create a sustainable future and encouraging an active lifestyle for our users.

Our values mirror us and our vision for the future:

1. Sustainability – we envision a car-free citylife. In addition, we have a business model which is based on maintenence and re-use, something that allows us to get more utility out of our bikes.

2. Equality – we aim to give every customer a comfortable ride into this new green era! Joule is passionate about increasing overall access to e-bikes and believe every person deserves a good experience.

3. Inegrity – we believe in cooperation! Trust is an essential part of our business model. By sharing the burden of cost, we are able to provide our service given that you follow our guidelines in return.

4. Curiosity – we work reiteratively to innovate for the future and improve our service.